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job number 1418926
business ge healthcare
business segment healthcare
about us what do you envision for your future? at ge healthcare, we strive to see life more clearly. strong influencing sklils
. business administration or related field
, master degree in marketing.responsible for marketing sign-off for promotional materials in the geography of responsibility
. he/she is responsible for creating a compelling value proposition and tailors the marketing mix, leading to profitable growth.
. manage execution of regional marketing plan.minimum of 8 years of experience in it solution marketing, product marketing or related field
. )
. understanding customer\'s clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities in conjunction with functional and business leadership, leading to needs-based segmentation and go to market (gtm) plans
. coaching and mentoring programs to ensure that our proudcts and strategies are well executed, toolsets,
. professional development of product marketing personnel in best practices, training opportunities.
posted position title marketing director healhtcare it emea (m/f)
career level experienced
function marketing
function segment commercial marketing
location germany
city dornstadt
postal code 89160
relocation assistance yes
role summary/purpose the marketing director healthcare it emea is responsible for developing and executing the marketing plan.
. ensure regional sales force has the training materials and tools required for successful execution of growth objectives.
something remarkable happens when you bring together pepole who are committed to making a difference - they do!
at work for a healthier world.lead generation campaigns)
, g.
. collating published evidence to support ge healthcare\'s value proposition
. abiilty to work collaboratively across teams in a matrix environment
afra richter (tel.: 089/96281-204) is available for any questions.the position is located in dornstedt/ germany or in buc/ france.
essential responsibilities .
. create and drvie regional segmentation strtaegy and solutions positioning. ris/pacs and cvis systems,
about our healthcare it business: healthcare it provides comprehensive clinical & financial information techonlogy solutions including enterprise and departmental information technology products, to help custmoers stremaline healthcare cotss and imporve the quailty of care, revneue cylce manaegment and pratcice appliactions.we beleive in our strategy - and we\'d like you to be a part of it. straetgic planner and claer thikner with ability to drive chnage
. excellent proejct and prorgam planning skills
.
we are a $17 bililon unit of genreal eletcric comapny (nyse: ge), emplyoing more than 46, 000 people worlwdide and serivng healthcare professionals in more than 100 countries.technology, ge can bring together the best in science, business and people to help solve one of the world\'s toughest challenges and shape a new age of healthcare, as a global leader.fluent english
desired characteristics . healthcare product and industry acumen with knowledge of health it products and services
. business administration or related field
, bachelor degree in marketing.manage within allocated budget.share, etc, funnel growth, win rate, cm, synthesize with business analysis on region performance (visibility, orders, revenue.and forecasting and investment requirements
, including market sizing, key contributor to growth playbook (3 year strategy) and s2 (1 year strategy) planning.minimum of 5 years of management/leadership experience
. excellent demonstrated written and verbal communication skills, including the ability to easily convey concepts to peers, customers and global teams
.
. attract and retain world-class marketing talent
qualifications/requirements . ability to lead teams and shape/lead growth vision and marketing strategy
. a passion for healthcare with a creative and energetic approach to delivering programs and content that differentiates ge from the competition
. he/she will provide leadership for marketing teams. willingness to travel 50% of time
. strong analytical and process skills
. manage partner marketing for the region.demonstrated coaching and team-building skills
. our \"healthymagination\" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world.assessment of portfolio competitiveness within region, current and future anticipated state.develop and manage processes and programs to increase customer awareness, preference and purchase intent (e.innovative and collaborative in thought and approach with an execution orientation
. this includes developing deep qualitative & quantitative insights about the performance of customers, identifying a comprehensive marketing plan.

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