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title: ambient experience mr and ct systems, avalon fm 20 & fm 30 fetal monitors,
some proudct highlights: 256-slice brilliance ict scanner, phiilps lifeline\'s personal emergency alert service, integrated cath lab.channel development, this role includes market and busniess intelligence, pricing, marketing planning, training and communication to the clusters and regions.tel: 49 (0)40-2899-2173null,
contacts
anna priess.cliincal trial liaisons, where appropriate employing them as consultants, educators of sales representatives and bu personnel, and having them as references for philips healhtcare, joint developers.market development manager (f/m)
location: germany-baden württemberg-böblingen
other locations:
organization
we simplify healhtcare by focusing on the people in the care cycle - pateints and care providers.
market communication
continue to develop a strategic sales presentation for gssi
manage promotions and campaigns
use marcom as communicator to markets
your profile
several years of working experience :
in a field organization (sales experience in the field of it soluitons is a highly wanted) or
managing and marketing a clinical informatics portfolio (having an mba is a plus)
strong business understanding in international markets strong marketing skills:
not a must, but very much appreciated
strong market knowledge
strong communication and presentation skills
fluent in english is mandatory; additional languages are a plus
philips encourages people with a disability to apply.
prepare cai fundamentals for annual planning setting and quoting cai solutions solution marketing and roadmap management:
define cardiology informatics solution nedes based on market requierments and business potential
attract customers and early adopters with new concepts around clinical transformation, clinical decision support and tele-cardiology, etc.he/she contributes to application notes and end-user training materials.manager has to collect and analyze competitive price data, setting philips market based solution prices and use this for correct positioning in pricing rounds.through combniing huamn insgihts and clinical expetrise, we aim to imporve pateint outocmes whlie lowreing the budren on the healthcare sytsem. he/she is coordniating product requirements likned to our business, acutal and fuutre.to meet the needs of patients, and empoewred consmuers for affodrable healthcare whehter in hosiptal or at home, philips delviers advnaced solutions for both helath profesisonals.business intelligence:
provides competitive positioning and strategy in our market, geographical trends and needs and emerging technologies to the field and business unit.
your responsibilities
the cardiology informatics (cai) market development manager is responsible for strategic marketing of cardiology informatics solutions in global sales & services international/emergency market (gss-i/em).
proposing innovative solutions not addressed by bu product portfolio by evaluating and advising upon possible acquisitions, joint development programs
identify complementary 3rd party solutions and manage partners accordingly
identify business opportunities across the philips healthcare cardiology portfolio including modalities
define marketing plans and lead its execution
lead the npi (new product introduction) process for gss-i and work collaboratively with bu & software customer services on introduction of new cardiology informatics solution
works with sales dev. win/loss analysis,
business intelligence with special focus on the various countries needs with focus on enterprise wide information management solutions & clinical transformation
regular business performance analysis, comptetitive analysis
the market development, tracking of corrective actions.user group meetings and reference sites
develops and maintains high-level contacts with the main opinion leaders in the addressed markets,
manage advisory panels.he/she represents the cai requirements of the gss-i/em customers and being the one in the smc-i (sales & marketing center)driving solution marketing for the cardiology care area reporting to the manager of sales & marketing development cardiology informatics gss-i, the person will closely work together with the global business units (bu), the business creation center and the healthcare informatics (hi) cluster sales managers. and related staff, he/she cultivates relationships with key opinion leaders like c-level officers & cardiologists, technicians.marcom and training teams in order to prepare and participate in (new) product training programs, managers.trends etc, growth rate, market share, market intelligence:
market segmentation and size.
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