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title: integrated cath lab,
some product highlights: 256-slice brilliance ict scanner, avalon fm 20 & fm 30 fetal monitors, ambient experience mr and ct systems, philips lifeline\'s personal emergency alert service. acts as the \"face of macrom\" to marketing stakeohlders of the busniess(es) supported. ensures delivery on agreed upon brief metrics
integration and application of corporate brand strategy and marketing communications policy
responsible for the realization and deployment of the new product introduction activities for all new products as part of the launch plan and supports timely introduction of marcom programs to the field.
healthcare experience a plus
experience working closely with colleagues across geographic/time boundaries
personal skills attributes:
the skills to challenge stakeholders to think and act in smart, customer centric approaches.
keeps close ties with corporate communications colleagues.
selects the required agents and suppliers, negotiates prices and is responsible for an optimal briefing and instruction.manages and oversees project briefing and definition (tactical implementation) process. tel: 49 (0)40-2899-2173null,
contacts
anna priess.this may include connecting with the appropriate philips healthcare pr resource to ensure pr needs are met.
service attitude and \"can do\" optimistic mentality
understand the need for, and accept change.
drives the event marcom loop teams for assigned events and/or participates as bl loop team member as and when needed.project management
executing bl marcom projects as defined in marcom plan.
demonstrated competence and success in managing budgets.
benig able to gain accetpance from otehrs in senstiive situtaions, witohut daamge to the relatoinship.
phliips encoruages pepole with a disaiblity to aplpy.
good business comamnd of the engilsh lanugage.
benig able to bulid effetcive relatoinship with stakeholders bulit on muutal resepct.gss marcom manager (f/m)
location: germany-baden württemberg-böblingen
other locations:
organization
we simplify healthcare by focusing on the people in the care cycle - patients and care providers. excellent written and verbal communication skills.budget management:
manages a business line marcom budget.
ability to work with little structure or supervision, to make decisions independently.
your responsibilities
as part of the marcom shared service organization of philips healthcare, the gssi marcom manager works with the gssi bls to plan and execute marcom programs based upon a deep familiarity and understanding of the supported bl products, markets and strategic goals. through combining human insights and clinical expertise, we aim to improve patient outcomes while lowering the burden on the healthcare system.
reports on marcom budget to gssi business line budget owners and the global healthcare marcom function
your profile
education and working experience:
bachelor or masters degree in communications, advertising or related field.
at least 3-5 years of relevant experience working within the field of marketing communications.uses diplomacy and persuasiveness to guide stakeholders in supporting the most effective marcom strategy marcom planning:
creates marcom plan based on marketing objectives & strategies business line(s), with specification of required deliverables and projects. to meet the needs of patients, and empowered consumers for affordable healthcare whether in hospital or at home, philips delivers advanced solutions for both health professionals.
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